The Philippines brings its brand of wellness and sustainability to WTM 2022

Team Out of Town Blog Hub ( –The Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (DOT) in the United Kingdom spearhead the Philippine participation at the 2022 World Travel Market from 7 – 9 November at ExCeL London.

Bicol Express - Food in Catanduanes
Bicol Express – Food in Catanduanes

To showcase the best of the country, the Philippine booth features popular destinations such as Palawan, Cebu, Boracay, Bohol, Siargao, the Cordilleras, and Manila as well as highlighting diverse cultural offerings, including the Kadayawan Festival of Davao and the Bicol Express dish from the Bicol Region.

With this year’s theme revolving around wellness and sustainability, a Philippine Networking Night will be conducted on November 8 at “The Retreat,” a Philippine-sponsored area where event-goers can experience a nature-inspired wellness spa setting and indulge in “Hilot” (pronounced hee-lot), an ancient Filipino healing practice. Visitors will also be treated to flair bartending, a food demo, and pocket performances by notable Filipino artists.

Kadayawan sa Dabaw photo by Dabawenyong Maniniyot via Foter
Kadayawan sa Dabaw photo by Dabawenyong Maniniyot via Foter

“With experiential travel as one of the biggest travel trends in this post-pandemic period, our goal is to immerse visitors in the unique Filipino brand. The heart and soul of our people and the stories we fight to keep alive. Wellness, sustainability, design, culture and tradition are just some of the many components that come with our most recent travel packages. Coupled with our sun, beach and dive destinations, adventure tours, colorful festivals, and a mélange of culinary delights, we have high hopes for the Philippines to be a top of mind destination,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

This year’s edition of WTM is not only expected to benefit the global travel industry but also restore travel confidence. Hundreds of exhibitors, industry leaders, motivational speakers, and international celebrities are also taking part in the event.

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