Atharra Primeland appoints SMS Hospitality Network as property manager

Team Out of Town Blog Hub ( – Business and leisure or “bleisure” travelers can look forward to more exciting accommodation options in Bohol with the Atharra Suites Panglao, an elegant 221-room, a 5-story hotel that is envisioned to be the most stylish hotel in the popular beach island.

Atharra Suites Panglao
Atharra Suites Panglao

In line with its planned opening in 2023, Atharra Primeland Development Corp. (APDC) recently signed a hotel management agreement with Manila-based SMS Hospitality Network to manage the premium property located in Dao town.

The partnership is expected to boost the firm’s expansion in the province’s booming property market, one of the country’s top tourist destinations.

“With the emergence of remote work location set up, as well as the vibe and energy of a co-working space, modern travelers can have the flexibility of working far from their homes to their favorite holiday destination for a fun-filled travel without compromising productivity,” says president and CEO of SMS Hospitality Nikki Rocha.

The Quezon City-based firm is a hybrid hotel management company which assists small and medium-sized hotels to attain full revenue potential by improving online visibility and boosting sales.

White beach in Panglao
White beach in Panglao

“Our coffeeshop will have the energy of a co-working space where you can build your network while sipping your favorite espresso or having a nightcap with a glass of wine in our rooftop bar while inking a million-peso deal with the picturesque beach as the backdrop. Those bringing their families can enjoy our Instagram-worthy swimming pool or just stroll along the beach,” SMS Hospitality managing director Francis Asuncion added.

Atharra Primeland chairman Alfonso Damalerio II noted that Panglao will be a new global gateway with the new Bohol-Panglao International Airport. “We are ready to welcome local and foreign visitors alike with the continued easing of travel restrictions globally,” he said.

“Bohol has so many things to offer beyond the beaches. We have many ecotourism spots, historical sites, delectable foods, and of course, the warm and friendly hospitality Bol-anons are known for,” APDC president Godfrey Digal concludes.

A proud home-grown firm, APDC is a leading property developer in Central Visayas whose vision is to develop communities that will enhance everyday living. They specialize in building vertical real estate developments and reflect their core traits of “arising and promising”.

It is also the company behind Oasis Residences, another medium-rise project in Panglao. For more information, visit

Atharra and SMS Hospitality
Atharra and SMS Hospitality

In photo at the hotel management contract signing are (left to right) APDC VP for operations Alexander Zafra Jr., APDC president Godfrey Digal, APDC chairman Alfonso Damalerio II, SMS president and CEO Nikki Rocha, and SMS managing director Francis Asuncion.

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